October 01, 2008

Prescott Oil Loves the Earth

For the last few years, my distaste for car commercials has grown. There's much to complain about, but the thing that bugs me the most is when a company tries so hard to sell itself as environmentally friendly and fuel efficient when in fact it is far from it.

The new Hummer - with the highest EPA fuel rating in it's class.

And we're supposed to buy this. Never mind that it's probably the only friggin vehicle in its class! I mean, how is it that every car ever made has won a JD Power & Associates award for being the best whatever of its class?

Anyway - my point is: As gas prices have gone up, buying more efficient cars has begun to make more sense to the average American (as well as the median and mode American). And it's natural to expect car companies to try to convince us that their cars are fuel efficient and that their company cares about the environment. It just can be annoying when it is flatly untrue (as is often the case). Still, I've started to get used to seeing these kinds of ads (in fast motion as my DVR skips past them).

But lately, a new wave of ads has hit the tube. Energy and oil companies trying to promote the same green-friendly image. Again, this is understandable in the wake of the public outcry at record oil company profits. I just hope most of you catch the severe irony of these ads. And if you don't, our man Stephen Colbert will try to drive it home for you... (in a hybrid of course)...

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